DEADLY ORIGIN CAMPAIGN KICKS OFF

The Morrison Government will invest a further $1.2 million to increase health checks, deliver preventative health messages and improve health outcomes for Aboriginal and Torres Strait Islander people.

 

The new Deadly Origin health campaign aligns with one of the most anticipated and exciting sporting events in Australia—rugby league’s State of Origin competition.

 

The Deadly Origin campaign, run by the highly regarded Institute for Urban Indigenous Health, will target chronic disease, nutrition, physical activity and smoking cessation.

 

By linking to the rugby league State of Origin series, Deadly Origin, taps into one of the largest social media and support bases of all sports in Australia.

 

Comprehensive health assessments will take place at Deadly Origin events held at Aboriginal Community Controlled Health Services in New South Wales, Queensland and other States.

 

The Institute will also engage high profile male and female Aboriginal and Torres Strait Islander footballers to deliver messages about the importance of good health, involving them in strategic community initiatives and activities, including attendance at various community events as well as attend coaching clinics for young First Australians.

 

The footballers are respected role models in communities across Australia. They will make a significant contribution to encouraging people to make healthy choices and live healthy lives.

 

The Institute will deliver the campaign in partnership with local community controlled health services in NSW, commencing in 2019 with existing Deadly Choices sites at Maari Ma Health Service in Far West NSW, Katungal Health Service on the South Coast, through the Wellington Aboriginal Corporation Health Service in Central West AND Western Sydney, Bulgarr Ngaru in the Clarence Valley and Winnunga Nimmityjah in the ACT.   

 

As sporting superstars, the Deadly Blues footballers will provide a proactive push for Indigenous communities throughout Australia to take control of their health. They will make a significant contribution to encouraging people to make healthy choices and live healthy lives.

 

The Institute is highly experienced in delivering primary health care services to Aboriginal and Torres Strait Islander people. The Deadly Origin campaign builds on the success of the Institute’s Deadly Choices health promotion activities and the Deadly Roos program which reached almost 50,000 people during the Rugby League World Cup in 2017.

 

The Deadly Origin campaign will begin in March 2019 in the lead up to the State of Origin games in June and July 2019.

 

The Deadly Origin campaign is funded under the $4.1 billion our Government is providing for Indigenous health, which reflects our Government’s strong track record of investment in the health of First Australians.